Well, now that I have become a management student. I will be thinking of issues relating to marketing, finance, etc. Ok, today I opened the morning's newspaper at night 8 30 pm and starting reading the article on National Conference. M J Akbar is relating the history of National Conference to the present scenario, what it had been and what it is now. Now reading this article I started wondering.... well we are the center of our whole mundane lives. But look from the perspective of these political leaders, take Farooq Abdullah for instance.His father has been the leader of Kashmir since pre independence. Has played a big role in contributing to Kashmir's accession by India. Now his son, must be bearing his father's legacy on his back when he is doing his politics.
I sit here, and many times simply criticize any politician as and when I feel right. But now we need to think again, are the politicos really that bad or shallow that we may scold them, shout at them, disown them at any pretext whatsoever. Thinking from their perspective, it dawned to me, that these people must be trying to uphold the legacy of their fathers, who nurtured them to be future leaders, and that being only possible if you have the utmost sense of belonging to the very place you want to lead. The thing that is called in hindi 'Apnapun' is essential. People like them are sincere for their motherland, their birthplace.
By the time, you must have either started mocking me or shall I say (gaali de rahe honge) because the topic I am discussing and the title to this blog are nowhere in common. True, but only through this article I found an idea of what marketing could be.
I feel that marketing is the art of engagement. How do these politicians convince the voters? Only through engagement. And they are the best marketers for their party for being at the forefront of the political scenario. This is how my thought process went which you can see is getting so crazy as to find linkups to marketing with a political editorial. So, coming back. This is what I feel is the approach I should give to marketing. I saw a forum wherein this guy had a marketing plan ready and is showering such broad terms like Anticipating future needs, creating a better perception of the organization. I want to tell that guy, please hold on. The tasks you are mentioning are no mean tasks. It would take a series of tough changes, hard work and great perseverence to see through any of these changes happening in your organization. Just using these terms flippantly makes the whole job of marketing look frivolous, which it is definitely not. Just throwing money of the organization onto vague or insensitive ideas is like blowing loose air onto customer's face which I believe is not going to make him sit up and look at you. You need to be utmost sensitive and careful on what you project and portray. Its like osmosis. wherein exchange of substance happens at the molecular level. You need to have a microscopic view of the consumer and understand him and then provide the solution to his needs. I don't know how much do market surveys help, i believe they must only help in case of sincere responses by consumers, which are more often not. Now I hope the topic above feels relevant. Please pardon the slight relation between the editorial and my random thoughts, but I wanted to write it because that was precisely the only connection my brain made and the editorial is solely responsible for my having all these thoughts, however irrelevant it might be to the context of my discussion.
Thanks and Good Night.
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