Should Marketing be osmotic or simply,gulping the consumer down

Well, now that I have become a management student. I will be thinking of issues relating to marketing, finance, etc. Ok, today I opened the morning's newspaper at night 8 30 pm and starting reading the article on National Conference. M J Akbar is relating the history of National Conference to the present scenario, what it had been and what it is now. Now reading this article I started wondering.... well we are the center of our whole mundane lives. But look from the perspective of these political leaders, take Farooq Abdullah for instance.His father has been the leader of Kashmir since pre independence. Has played a big role in contributing to Kashmir's accession by India. Now his son, must be bearing his father's legacy on his back when he is doing his politics.

I sit here, and many times simply criticize any politician as and when I feel right. But now we need to think again, are the politicos really that bad or shallow that we may scold them, shout at them, disown them at any pretext whatsoever. Thinking from their perspective, it dawned to me, that these people must be trying to uphold the legacy of their fathers, who nurtured them to be future leaders, and that being only possible if you have the utmost sense of belonging to the very place you want to lead. The thing that is called in hindi 'Apnapun' is essential. People like them are sincere for their motherland, their birthplace.

By the time, you must have either started mocking me or shall I say (gaali de rahe honge) because the topic I am discussing and the title to this blog are nowhere in common. True, but only through this article I found an idea of what marketing could be.

I feel that marketing is the art of engagement. How do these politicians convince the voters? Only through engagement. And they are the best marketers for their party for being at the forefront of the political scenario. This is how my thought process went which you can see is getting so crazy as to find linkups to marketing with a political editorial. So, coming back. This is what I feel is the approach I should give to marketing. I saw a forum wherein this guy had a marketing plan ready and is showering such broad terms like Anticipating future needs, creating a better perception of the organization. I want to tell that guy, please hold on. The tasks you are mentioning are no mean tasks. It would take a series of tough changes, hard work and great perseverence to see through any of these changes happening in your organization. Just using these terms flippantly makes the whole job of marketing look frivolous, which it is definitely not. Just throwing money of the organization onto vague or insensitive ideas is like blowing loose air onto customer's face which I believe is not going to make him sit up and look at you. You need to be utmost sensitive and careful on what you project and portray. Its like osmosis. wherein exchange of substance happens at the molecular level. You need to have a microscopic view of the consumer and understand him and then provide the solution to his needs. I don't know how much do market surveys help, i believe they must only help in case of sincere responses by consumers, which are more often not. Now I hope the topic above feels relevant. Please pardon the slight relation between the editorial and my random thoughts, but I wanted to write it because that was precisely the only connection my brain made and the editorial is solely responsible for my having all these thoughts, however irrelevant it might be to the context of my discussion.

Thanks and Good Night.

How to fight lack of interest?

Well friends, I have started to write a blog now that I have exhausted all other sources of trying to bring my interest back into daily life. I don't know whether I am trying to write something specific here. I read a blog i wrote sometime back, and I said wow! did I think that.Strange. I have lost interest in my routine. I know that there are billions of voices echoing my thoughts. The mind feels empty. That's basically caused by lack of work, lack of proper thought. I have just completed my prep for MBA during which time, i came in touch with lots of beautiful articles, knowledge sources, and felt that all the time that I have is not sufficient to absorb all the information. Then at that point, I had promised myself that I will keep up the tradition of keeping in touch with current affairs, and also the latest happenings around the world.

These things actually give u a perspective. And that's an essential characteristic of your personality. I was slowly developing the taste for good content, and relishing reading that. These things actually make you a better person. Try to read good things by good people, there's no dearth of information in this world. And its our good luck that we have got all the facilities to access the same. But look at me, I allowed myself to slack and there I lost touch with all the momentum I had gained. I won't blame myself for that completely because I had been busy since the last whole year so was yearning badly for a break. Once I have taken some time out, now I plan to get back into the groove of being updated with all that's going on in the world. It provides you with some confidence.

Now back to what my status is at this point... How to bring back the interest that is absent. Well, for one thing, i should look at times which I feel for myself to be most productive. Most of my lack of interest has been stemming from my not being able to fit into the general surroundings either at office or at room. If I could tune into one of the person, who could be on the same thought process as me, I could spend more and more time according to my own way. Here at this place, I believe most of the time goes unproductive. I want to talk, and talk well. Not just rubbish talk. But serious productive talk that really brings about change in my thinking,life.

I feel all the pent up pressure of constructive ways that are just clogging my brain.
The main reason of it being pent up is that different people have different ways of releasing their creative energy, it goes into hibernate mode during company of people. I don't know what the reason for that might be, but maybe because I try to hide it in front of others and afraid to discuss about them, because i don't have the energy to convince others of my ideas at this point, because i myself am generally exploring my thoughts, and i prefer to keep it that way. But people generally think it better for them to interrupt and presume to have better understanding.

I am just hoping that future holds a better kind of atmosphere but I want to continue thoughtful brooding, gain knowledge, perspective, and use the same for my development. I am confident of my abilities to think logically and keep a decent opinion of myself. Of that, I am sure. And I believe once I get out of this thoughtless phase, I will generate interest..

Analysis of One's Weakness

Suddenly, I felt it. The emptiness that is eating me from inside. Which is preventing my feeling of happiness and belonging. But I am not able to connect, there's a lack of trust. Lack of it because I know they are honest, but I don't trust their methods. Even after succeeding, I am of course not more confident. I am just feeling relieved. I don't feel that I have come among the top 1% in India and made it to one of the top 10 b-schools. I feel I am still lacking some thing. I don't know if things will improve by changing places. Its my attitude.I don't feel inclined to show fighting spirit even in the most worst of times. I always creating backups in case of trouble. But when trouble really comes, I never intend to take it head on.

I believe the major reason for that is the lack of belief in my own ideas. For a long time now, I am enmeshed in a network of thoughts because of being in that kind of company for long. I mean, they have good minds all of them, but their style is totally different from mine. And to these idiots, ideas that don't agree with them are stupid. As a result, my way goes on to the back burner and get lost. But what I have achieved, is completely my own style, and hence, they are appropriate. Because my way has provided me a way out while they are still struggling to get out.

There in lies my fault too. I should keep my distance. They expect me to be simpleton, its fine. I am and can't help that. But let that not make me a fool. I work hard, I am intelligent and can achieve great for myself. Let me focus on that. I need to keep my distance with these guys. Its not totally their fault. I am responsible for it too.

Leaving kolkata for good.....

So late and after a long wait, the time has come finally to bid adieu to this place known as the city of joy to many but unfortunately, has brought more sorrow than joy for my part. This place was destined to be the start of my career which now thankfully is going to a new level, now that I by the good grace of GOD, will resume my studies and study for MBA.